COMPANY BACKGROUND

ABOUT URBAN WALKERS

Carried with heart. Crafted with heritage.

Urban Walker was born from a deep and personal memory, a tribute to the founder’s beloved grandmother, whose strength, grace, and handmade craft left a lasting imprint.

Born in 1909, the founder’s grandmother became a widow at 45 and single-handedly raised six children. By the time the founder was born, she was almost 70 years old, always seen with her signature neat bun, dressed in cotton-linen clothes she sewed herself. She carried a quiet fragrance and wore intricate handmade knot buttons on her collars, a symbol of love and care the founder would never forget.

To the founder, those knot buttons represented more than just tradition. They were a thread of emotional connection, a way to honor the past and carry forward a legacy of love.

This spirit is woven into every Urban Walker bag.

Our Philosophy
- Sustainable
- Stylish
- Environmentally Conscious

Urban Walkers stands for product that don’t just serve a function, they make a statement. We believe in creating products that are easy to carry, easy to care for, and easy on the planet.

Our DNA
- Color : Bright, bold tones that express individuality
- Craftsmanship : Handmade with care and detail
- Heritage : A commitment to preserving traditional values with modern relevance

Our Journey
Urban Walkers was launched in 2005. Since then, we have grown steadily across China, with:
- Over 10 retail stores nationwide
- More than 8,000 in-house developed products
- 100+ patented designs, with many more in progress

Our Achievements
Urban Walker has been widely recognized for its creativity and innovation:
• 2018 – Selected as a key supported brand by the Changning Fashion & Creative Industry
• 2018 – Chief supply chain for the “Haishang Cultural Creative Design Competition”
• 2018 – Named a “Shanghai Signature Souvenir” brand
• 2020 – Winner of the “China Chuangyi” Innovation & Creativity Award
• 2020 – Supported by Shanghai Cultural & Creative Industry Development Funds
• 2020 – Annual Innovation Practice Award by Yicai Media
• 2020 – Listed as a leading local creative brand under the Shanghai First-Launch Economy Program
• 2020 – Recognized at the 30th Anniversary of Pudong Development
• 2020 – Excellent Showcase Award at the 3rd Yangtze River Delta International Cultural Expo
• 2020 – Named in Shanghai Fashion 100+ New Creative Culture Brands
• 2020 – Accredited as a Design Demonstration Enterprise by Shanghai City
• 2021 – Certified Fashion Custom Landmark Brand of Shanghai
• 2021 – National Role Model Enterprise for Innovation and Entrepreneurship

At Urban Walker, we walk forward with love, craftsmanship, and purpose, creating bags that are as meaningful as they are functional. Thank you for walking this journey with us.

DIAMOND KNOT / LOGO BRANDING

 

THE DIAMOND KNOT , A SYMBOL OF LOVE AND LEGACY

At the heart of every Urban Walker bag lies a timeless detail, the diamond knot, or “盘口”, a traditional Chinese knot that carries deep meaning.

This knot is more than decoration. It began with the founder’s grandmother, a strong, gentle woman who hand-sewed her own clothes with care, often finishing them with this very knot. It was a symbol of her love, her strength, and her craftsmanship.

To honor her memory, the founder chose to make the diamond knot the signature of Urban Walkers, a symbol woven with love, heritage, and connection.

Even today, every diamond knot on an Urban Walker bag is carefully handmade, just like it was in the past. Through this knot, we hope to continue passing on warmth, tradition, and meaning, from our hands to yours.

Urban Walker believes that love can be carried, in a knot, in a story, and in every journey you take.